My name is Nuria Chorro. As a graphic designer and having worked in the fashion industry, I decided to create my own brand when fate surprised me with another great project, I became pregnant.
This made me aware of what kind of world my children were going to find, and so I started to think about a project in which I could do my bit to contribute as much as I could to the improvement of our planet.
The aim of this project was to create a product:
• Manufactured with 100% recycled and ecological materials, ensuring the optimisation of reusable resources to protect the environment and consolidate a sustainable future objective.
• Inspired by a country in the process of development, turning the women of the selected country into an inspirational muse through illustrated designs, where we tell real stories of today’s heroic women and therefore empower the vital role they play in economically and socially disadvantaged places, helping them to achieve the rights and values of life that they lack today.
All this led to the birth of the MASMADERA brand.
Since then, we have been working to create fashionable products and to set a direction that will help us achieve our goals, to promote change capable of achieving the desired transformation into a more conscious, committed and coherent world, both for ourselves and for the people who form it.
We support this aim by donating 5% of the profit from the purchase of the bag to women´s humanitarian projects, which will be allocated to the country that inspires the collection.
One person alone can make a difference. Because any contribution, however small, adds up.
Partners
ANNA GRIMAL
Born in Gerona, in a village by the sea and mountains. A multifaceted illustrator. With a crazy to illustrate everything she touches.
Anna has studied in Barcelona at the Escuela Massana and in Belgium.
She currently lives in the Baix Empordà, Palafrugell, where she develops all her art, always looking for a balance between concept and sensitivity. She’s always looking for new methods to improve through experimentation and effort.
Anna has worked for several magazines and newspapers, such as La Vanguardia, el Periodico and Wienerin Magazin.
She has published a couple of children’s illustrated books such as Greta y la oreja despistada.
She loves to illustrate music and texts. And she likes to play with ceramics.
MARIA JOSÉ ORTIZ
Maria currently works in Germany at the United Nations and although her professional career has little to do with art, she has always liked to draw.
The MASMADERA logo came from one of her doodles.
She is the original project partner. Author of the naming and creative part of the isotype of the brand. She came up with the idea of highlighting the importance of women so that they would be the central pivot of the brand.
She truly believes that our small decisions affect the present and future of our planet – how we eat, what we buy or how we present ourselves as women and as professionals, so she’s supported the project from the beginning.
“Never doubt that a small group of clear-focussed and committed people can change the world.”
Magaret Mead
